I had a session this morning with one of my colleagues about blogging. He has years of experience of blogging behind him, and I was after a few tips. We we’re looking at specific posts. There were a few things that I took away from the sessions:
- Aim for around 400 words. If its going to be much longer, then think about splitting into several smaller posts.
- Tweet about each post. You should not only tweet about your blog, but should form part of your twitter strategy.
- Find a rhythm. It doesn’t matter if you post once a week or once a month. Try and reach a regular posting schedule.
- Get active with commenting on other users blogs. Write intelligent comments, and do not just refer back to your blog.
- Think about an editorial calendar. Can you create a calendar of interesting subjects, and aim to post several posts on each subject. For example if you know there is a mashery conference coming up, the aim to post on that subject LEADING UP to the event. Once the event has happened, then a summary may be suitable.
- Try to keep your blog relevant to a defined set of subjects. (you’ll note that this one is off subject)
- Try to format code (code on this blog is not yet formatted correctly).
- You need to build up a library of posts.